READ2021: The PRC’s new reading currency
READ2021 rolled data will be fused with TAMS, RAM, CPS and DCS in FUSION2022, and is scheduled for release in ...
Read more
Tag: PRC
Collaborative JICs would create a wealth of media data
Herein lies the key benefit for all stakeholders: the creation of an ES that is used as a hub to ...
Read more
IAB report: A digital news publisher’s perspective
The decision by the IAB SA Research Council to conduct an online news consumption and behaviour survey on IAB SA ...
Read more
Media Moves: PRC releases Covid-era media research, Ogilvy appoints Rahul Titus to head EMEA influence, call for ICASA to extend council nomination process
The Media Online’s weekly round up of people, account and business moves in media.
Read more
Keeping research relevant
Future-proofing currency research in line with the changing landscape became paramount in 2020, a year that required us to innovate ...
Read more
An essential tool for inter-media planning across target groups
A core principle of media planning is to balance and assign ratings across the entire target market (TM). Media Imperatives ...
Read more
