A core principle of media planning is to balance and assign ratings across the entire target market (TM). Media Imperatives (MI) was developed to do just this. Read more
The Publisher Research Council commissioned InSites Consulting to conduct a study among online consumers. This is what they discovered. Read more
The only counter to an avalanche of fake news is a trusted, credible and healthy news and journalism sector that uses facts on which to base reporting, without fail. Read more
The new PAMS 4 WAY FUSION contains an unprecedented 953 909 612 data points, making it an essential tool for media decision-makers. Join the upcoming webinar for insights. Read more
The Media Online’s weekly round up of people, account and business moves in media. Read more
Despite all the setbacks in 2020 for TV planners, those clients with a high portion of their media spend allocated to television had a good year overall. Read more
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