Until now media researchers have estimated the value of South Africa’s top income group. The PRC used actual SARS data to pinpoint just what it looks like. Read more
Digital reader subscription models utilise data science for relevance. Meanwhile, reader appetite for quality content is growing. Read more
The Daily Sun published its last print issue of the newspaper for regions other than Gauteng, Limpopo, Mpumalanga and North West on Thursday. Read more
The Publisher Audience Measurement Survey 2019 results, released last week, came at a time where trust in media brands has never been more important. Read more
In the disrupted media landscape the successful media strategist will display a high level of absorptive capacity and the cognitive ability to make effective media decision based on speed ov... Read more
...When you’re selling ad space to digital natives you need to accept that they are also newspaper immigrants.... Read more
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