The new PAMS 4 WAY FUSION contains an unprecedented 953 909 612 data points, making it an essential tool for media decision-makers. Join the upcoming webinar for insights. Read more
The Media Online’s weekly round up of people, account and business moves in media. Read more
Despite all the setbacks in 2020 for TV planners, those clients with a high portion of their media spend allocated to television had a good year overall. Read more
An innovative collaboration between the Publisher Research Council and the Broadcast Research Council will see the BRC use the former’s Publisher Audience Measurement Survey (PAMS) as the ba... Read more
Given the increasing geographical challenges of F2F surveys in the South African context, PRC have been collaborating with Nielsen to future proof research methodologies and this hybrid exam... Read more
Until now media researchers have estimated the value of South Africa’s top income group. The PRC used actual SARS data to pinpoint just what it looks like. Read more
