At the recent PRC Fusion 2018 launch, Nielsen’s global Data Science Lead for Watch, Jonathon Wells, and the Publisher Research Council’s Peter Langschmidt, did a most persuasive job of convi... Read more
Fusion in media research has arrived in South Africa, through a partnership between Nielsen Africa and the Publisher Research Council. Read more
The Publisher Research Council's data-sets are completely different to the Broadcast Research Council of South Africa’s ES product and brand survey. Read more
After a lengthy void in consumer and brand research in South Africa, after the demise of AMPS, there are now two competing, almost identical data-sets. Read more
![The death of demographic targeting [part one]](https://themediaonline.co.za/wp-content/uploads/2018/05/shoes-1480663_960_720-190x122.jpg)
I recently overheard a senior marketer of a JSE Top 40 company refer to their target audience as an LSM 4-7 on national TV and I was shocked, to say the least. Read more
The industry has not fallen into an abyss. Media planners have better currency research across TV, radio, print and outdoor than previously, thanks to the commitment and hard work of the med... Read more
