PRC | The Media Online

In another PAMS2019 first, the Publisher Research Council uses quality control technology

Posted By: TMO Contributoron: July 20, 2020In: Research

Given the increasing geographical challenges of F2F surveys in the South African context, PRC have been collaborating with Nielsen to future proof research methodologies and this hybrid exam... Read more

True reflection of South Africa’s top income earners in PAMS2019

Posted By: TMO Reporteron: June 30, 2020In: Research

Until now media researchers have estimated the value of South Africa’s top income group. The PRC used actual SARS data to pinpoint just what it looks like. Read more

The ‘Netflixification’ of on-screen reading habits

Posted By: Josephine Buyson: June 18, 2020In: Publishing

Digital reader subscription models utilise data science for relevance. Meanwhile, reader appetite for quality content is growing. Read more

Daily Sun changes footprint, goes digital only in five provinces

Posted By: Glenda Nevillon: May 04, 2020In: News

The Daily Sun published its last print issue of the newspaper for regions other than Gauteng, Limpopo, Mpumalanga and North West on Thursday. Read more

PAMS 2019 reveals a number of firsts for South Africa’s media research industry

Posted By: TMO Reporteron: April 17, 2020In: Research

The Publisher Audience Measurement Survey 2019 results, released last week, came at a time where trust in media brands has never been more important. Read more

The Lockdown Chronicles #13: Lord Nelson and Cele – kissing cousins

Posted By: Gordon Mulleron: April 08, 2020In: Opinion

In the disrupted media landscape the successful media strategist will display a high level of absorptive capacity and the cognitive ability to make effective media decision based on speed ov... Read more