Despite the long-held belief that drive-time radio shows take the greatest share of audience, a new survey clearly proves that more people are reading during the day than are listening to au... Read more
Readership research is in a period of disruption and will continue its road to transformation in 2020 with the role of measurement councils evolving. Read more
Promoting literacy in children is key to developing future readers of newspapers and magazines. But reading for adults, and adult literacy, is equally important. Read more
The Publisher Research Council, who pioneered media survey fusion in South Africa last year, has now fused a digital study onto the existing fusion. Read more
Should single source research be the go to for South African research? Nkateko Mongwe emphatically says YES, with these three reasons why. Read more
Josephine Buys of the Publisher Research Council is on a crusade to promote and increase literacy in South Africa. And she needs your help. Read more
Copyright © 2015 - 2019 The Media Online. All rights reserved. Part of Arena Holdings (Pty) Ltd.