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Given the increasing geographical challenges of F2F surveys in the South African context, PRC have been collaborating with Nielsen to ...
Read moreUntil now media researchers have estimated the value of South Africa’s top income group. The PRC used actual SARS data ...
Read moreDigital reader subscription models utilise data science for relevance. Meanwhile, reader appetite for quality content is growing.
Read moreThe Daily Sun published its last print issue of the newspaper for regions other than Gauteng, Limpopo, Mpumalanga and North ...
Read moreThe Publisher Audience Measurement Survey 2019 results, released last week, came at a time where trust in media brands has ...
Read moreIn the disrupted media landscape the successful media strategist will display a high level of absorptive capacity and the cognitive ...
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