Understanding the digital revolution
“The Digital Revolution is over. We won” – Randall Rothenberg, CEO, IAB, 2013 I have read, with some interest, a ...
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Tag: print media
A year of transition for media
The clearest example of the acceleration in product consumption has been mobile, signalling what will be the most rapid transition ...
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Saarf situation raises questions for print media sector
The upheaval in the South African Audience Research Foundation (Saarf), brought into sharp relief by the resignation of the National ...
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The truth about advertising in the higher income groups
Are we prematurely arranging print and cinema’s funeral or perhaps over-investing in the digital hype? It is generally assumed that ...
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What do readers of print media look like?
What does the average reader of print media look like? In a country where rapid societal development is layered over ...
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Newspapers: Not a laugh a minute
Last Sunday I woke up full of the joys of spring but by the time I finished reading the Sunday ...
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