Media agency remuneration: The race to the bottom
There is a race to the bottom of the media industry that has been going on for years, and there ...
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Tag: procurement
Why media agency pitches will lead the way in 2021
Listening to our agency and client colleagues in recent months as well as investigating through our own research via SCOPEN ...
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Addressing the changing media landscape with Citilites Amplified
The rate of change in the media landscape is putting more pressure on media agencies, brands and advertisers around optimising ...
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Localising content, younger audiences, and giving them what they want
Making programming relevant to audiences through local commissions is forming a key part of BBC’s strategy across its channels in ...
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The growing influence of procurement on marketing process
The B-BBEE Amended Codes of Good Practice released by the Minister of Trade and Industry in mid 2016 are designed ...
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The state of the media (agency)
Media agencies are facing a difficult time at the moment. The fact is we are stuck firmly between the need ...
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