Localising content, younger audiences, and giving them what they want
Making programming relevant to audiences through local commissions is forming a key part of BBC’s strategy across its channels in ...
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Tag: procurement
The growing influence of procurement on marketing process
The B-BBEE Amended Codes of Good Practice released by the Minister of Trade and Industry in mid 2016 are designed ...
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The state of the media (agency)
Media agencies are facing a difficult time at the moment. The fact is we are stuck firmly between the need ...
Read moreDetailsProcurement: link or kink in the advertising process?
Gordon Patterson questions the benefit of procurement for the media. A decade ago the term ‘procurement’ was not familiar in ...
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Procurement: link or kink in the advertising process?
A decade ago the term ‘procurement’ was not familiar in our industry and few had any inkling of its future ...
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Agencies caught in financial catch-22
When media agencies first started in South Africa, 25 years (or so) ago, it was a new, exciting and profitable ...
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