Briefly…AMASA to debate volume-based procurement
The Advertising Media Association of South Africa) is hosting a debate on quality versus pricing procurement. Through a panel of ...
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Tag: procurement
Making a strategic case for media audits
Why should advertisers audit their media? The overall answer is simple, says Johanna McDowell. Clients need to manage their media ...
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Media agencies should take lessons from abroad
Ian Manning recently returned from living and working abroad. He believes that South African media agencies could really learn a ...
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It is the P-people’s fault
Media agencies may be looking for new ways to make a living. Wicus Swanepoel explains why and who is to ...
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Media agencies: Get to know your consumer, or die
There has been lively debate about the future of media agencies, especially as much seems against them: direct deals between ...
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The state of agencies today – here and abroad
The Independent Agency Selection and Search Company’s (IAS) counterpart in the United Kingdom, the AAR, recently conducted a survey and ...
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