Tag: programmatic out of home

Michael Farmer argues modern programmatic and social advertising often fail to drive real business growth  Brand growth has sharply declined ...

Increasingly the South African media industry is being told that the future of out of home (OOH) is digital. More ...

Programmatic aggregated digital out-of-home publisher network Polygon has launched Urban Takeovers, what is calls "an innovative solution allowing brands to ...

With programmatic advancements and an increasing focus on omnichannel campaigns, the digital out-of-home (DOOH) industry is rapidly evolving. These six ...

Kirsty Carlson and Livia Brown, hosts of South Africa’s only out of home media podcast, tell Glenda Nevill about inspirations ...

The festive season has officially arrived – and South Africans are set to spend. According to Wonga’s sixth annual Summer ...