The Mobile Marketing Association has released a white paper addressing the most prominent problems facing agencies, publishers and brands today: brand safety, ad fraud and viewability. Read more
Awareness about ad fraud in South Africa is growing and more clients are starting to take note, but it is still a big problem globally. Read more
I recently overheard a senior marketer of a JSE Top 40 company refer to their target audience as an LSM 4-7 on national TV and I was shocked, to say the least. Read more
Some large brands like Unilever recently said the media business needs to take some responsibility for the way it enables broad messaging to the masses. Read more
The next step for programmatic buying is beyond the digital world into other media types, like television and radio. Here are the expected trends for 2018. Read more
AI and machine learning is going to lift off the runway in 2018, as it is worldwide. And entries into next year's Bookmarks Awards reflect the trend. Read more
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