Tag: Publisher Research Council

Regulated traditional, linear TV continues ... remains the ‘people’s choice’ in audio-visual content consumption, despite years of predictions around its ...

Comprehensive, ongoing research produced by JICs for each media type is expensive and time-consuming. However, the benefits outweigh the cost, ...

The decision by the IAB SA Research Council to conduct an online news consumption and behaviour survey on IAB SA ...

The Media Online’s weekly round up of people, account and business moves in media.

Future-proofing currency research in line with the changing landscape became paramount in 2020, a year that required us to innovate ...

A core principle of media planning is to balance and assign ratings across the entire target market (TM). Media Imperatives ...