Is content marketing the new black, with brands becoming content publishers?
Brands are no longer merely peddling products, Ané Honiball reckons. They’re producing, unearthing and distributing information. Do you remember the ...
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Tag: publishers
Five things publishers can do to increase revenue
In their Programmatic Advertising Forecast, eMarketer states that non-programmatic spend – the traditional insertion order based deals – is in ...
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It’s not too late to minimise ad-blocking in South Africa
Just 13% of South African consumers use ad-blocking technology. That's the news from a new research report by Effective Measure, Ad-Blocking ...
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SAPO strike averted, but publishers consider legal action
As the South African Post Office (SAPO) narrowly averted new strike action this week, a group of independent publishers are ...
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New commercial face for the editor
Editors can no longer be ignorant about the financial aspect of publishing. Melina Meletakos discovers how times have changed. It ...
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Can publishers also be editors?
Does combining the role of editor and publisher compromise editorial integrity and quality? In March, Peter Bruce gave up the editorship ...
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