Digital news and revenue challenges and trends unpacked
With digital revenue generation continuing to be a challenge for many news publishers, WAN-IFRA sought to provide some case studies ...
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Tag: publishers
Rising reader revenues reinforce need for trusted, quality content
While digital content spread with malicious intent and political polarisation make “the media” seem untrustworthy, credible journalists are enjoying growing ...
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Viewability: Seeing is believing
Viewability is the number one concern facing digital advertising... and the reason why South African agencies and publishers should get ...
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Most users don’t mind ads – if they are relevant, timely and of good quality
The reality is, relevant ads will improve our lives and we need to 'pay' publishers that produce quality journalism. So ...
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Google and Facebook cosy up to media companies in response to the threat of regulation
It should be noted that news publishers’ sentiment towards Google has improved whereas it has worsened towards Facebook... no surprise ...
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World Press Trends 2017: Trust is the new currency for success
In these times of fake news, trust is a crucial factor underpinning the news industry, according to the just-published World ...
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