Virtual reality and e-sports on the rise, music downloading to decline
Digital media, such as virtual reality and e-sports, is on the rise while traditional media like newspapers and magazines continues ...
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Tag: PWC
Tech trends: A consumer-centric approach in the digital world (with pics)
Using technology and data to offer customised and personalised consumer experiences must be the focus in this digital world.
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PwC defends its media research report
Research and auditing firm PricewaterhouseCoopers South Africa (PwC) has defended its annual PwC Entertainment and Media Outlook forecast, after media ...
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Definitive IAB study on digital adspend kicks off
South Africa's Interactive Advertising Bureau (IAB), working with PricewaterhouseCoopers (PwC) has launched its third study on digital adspend in the ...
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Mobile set to shake up Africa’s magazine markets
Things haven’t been easy for magazines in South Africa, where more titles closed than opened over the past year. But ...
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PwC defends its research methodology
PwC has released its annual entertainment and media outlook report, highlighting the expected trends in the different sectors for the ...
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