TMO.live: BRC brings a representative sample to radio measurement (Video)
The Broadcast Research Council (BRC) released the first results of its new RAM (radio audience measurement) survey recently, and it ...
Read moreDetails
Tag: radio audience measurement
Media Moments: High profile resignation and alcohol advertising (Audio)
In the The Media Online's weekly audio wrap of the biggest media stories, Media Moments, Michael Bratt explores a high profile ...
Read moreDetails
A new feeling in the air(waves)
There have been a number of final chapters (the last AMPS report and the last RAMS diary) in the world ...
Read moreDetails
South African radio, Saarf and the question of measurement
The core purpose of any commercial radio establishment is to create profit for their investors through radio sales. Marketers advertise ...
Read moreDetails
NAB recalls initial radio measurement RFP in interest of transparency
The National Association of Broadcasters (NAB) has recalled its initial Request for Proposal in the interests of ensuring a “fair ...
Read moreDetails
