TMO.live: BRC brings a representative sample to radio measurement (Video)
The Broadcast Research Council (BRC) released the first results of its new RAM (radio audience measurement) survey recently, and it ...
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Tag: radio audience measurement
Media Moments: High profile resignation and alcohol advertising (Audio)
In the The Media Online's weekly audio wrap of the biggest media stories, Media Moments, Michael Bratt explores a high profile ...
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A new feeling in the air(waves)
There have been a number of final chapters (the last AMPS report and the last RAMS diary) in the world ...
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South African radio, Saarf and the question of measurement
The core purpose of any commercial radio establishment is to create profit for their investors through radio sales. Marketers advertise ...
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NAB recalls initial radio measurement RFP in interest of transparency
The National Association of Broadcasters (NAB) has recalled its initial Request for Proposal in the interests of ensuring a “fair ...
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