The more RAM changes, the more things remain the same
BRC RAM has come of age, reporting data for its first full year of existence. Michael Bratt attended the release ...
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Tag: radio audience measurement
TMO.live: BRC brings a representative sample to radio measurement (Video)
The Broadcast Research Council (BRC) released the first results of its new RAM (radio audience measurement) survey recently, and it ...
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Media Moments: High profile resignation and alcohol advertising (Audio)
In the The Media Online's weekly audio wrap of the biggest media stories, Media Moments, Michael Bratt explores a high profile ...
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A new feeling in the air(waves)
There have been a number of final chapters (the last AMPS report and the last RAMS diary) in the world ...
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South African radio, Saarf and the question of measurement
The core purpose of any commercial radio establishment is to create profit for their investors through radio sales. Marketers advertise ...
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NAB recalls initial radio measurement RFP in interest of transparency
The National Association of Broadcasters (NAB) has recalled its initial Request for Proposal in the interests of ensuring a “fair ...
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