SEMs and LSMs: Play the ball where it lies
Media planner Gordon Muller took the opportunity to explain SEMs vs LSMs at the most recent release of the BRC ...
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Tag: radio audience measurement
Gagasi makes national top 10: May 2018 RAM release analysis
Radio reach has increased slightly from 90% to 91%... this is just one of the insights from the Broadcast Research ...
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Got the BRC data, now broadcasters must use it to tell compelling stories
The BRC has delivered the data, now the broadcasters, with their marketing intelligence and sales teams, must create compelling stories ...
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Reliability and innovation in the RAM reports
The Broadcast Research Council of South Africa has completed its first year of RAM quarterly reports for 2016 with the ...
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Planners, strategists and buyers: How to come to terms with a new RAM currency
The Broadcast Research Council of South Africa (BRC) has released the full first year of Radio Audience Measurement (RAM) data. ...
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The more RAM changes, the more things remain the same
BRC RAM has come of age, reporting data for its first full year of existence. Michael Bratt attended the release ...
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