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Home Broadcasting

TMO.live: BRC brings a representative sample to radio measurement (Video)

by Michael Bratt
September 7, 2016
in Broadcasting, Radio, Video and Audio
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TMO.live: BRC brings a representative sample to radio measurement (Video)
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The Broadcast Research Council (BRC) released the first results of its new RAM (radio audience measurement) survey recently, and it was met with much enthusiasm from the industry. Michael Bratt asks BRC CEO Clare O’Neil the tough questions, including about why previous research didn’t change their methods to have a sample that truly reflected South Africa’s demographics.

Follow Michael Bratt on Twitter @MichaelBratt8

Tags: BRCBRC RAMBroadcast Research CouncilClare O'NeilMichael Brattmultimediaradio audience measurementRAMresearchsurveyTMO.livevideo

Michael Bratt

MIchael Bratt is a multimedia journalist working for Wag the Dog Publishers across all of its offerings, including The Media Online and The Media magazine. Writing, video production, proof reading and sub-editing and social media. He has plied his trade at several high-profile media groups. A passionate writer, news connoisseur, sports fanatic and TV and movie addict, he enjoys spending time with family and friends, reading and playing x-box.

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