The Broadcast Research Council (BRC) released the first results of its new RAM (radio audience measurement) survey recently, and it was met with much enthusiasm from the industry. Michael Bratt asks BRC CEO Clare O’Neil the tough questions, including about why previous research didn’t change their methods to have a sample that truly reflected South Africa’s demographics.
Follow Michael Bratt on Twitter @MichaelBratt8
Want to continue this conversation on The Media Online platforms? Comment on Twitter @MediaTMO or on our Facebook page. Send us your suggestions, comments, contributions or tip-offs via e-mail to glenda.nevill@cybersmart.co.za.
