Saarf, Amps, independent research – is there light at the end of the tunnel?
The All Media and Products Survey has been a media planning institution for decades. Can the industry pull together to ...
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Tag: RAMS
‘Rams is rubbish, but it’s the only rubbish we have’
One of the most talked about issues in the radio industry in South Africa over the past year has been ...
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A model to drive media audience measurement into the future
The best way to picture the Future Proofing Survey’s (FPS) recommendation for audience measurement in South Africa (SA) is to ...
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Briefly… SABC reports major growth in radio listenership
South African Broadcasting Corporation radio stations have “exceeded all expectations” in the latest Saarf RAMS results for the period May-August 2013 ...
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‘Significant progress’ made in TV and radio audience measurement
The National Association of Broadcasters (NAB) says it has made “significant progress” in terms of planning the way forward for ...
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Traversing South Africa’s media research landscape
Media research companies gather information on consumer behaviour and social trends that are used by the entire spectrum of the ...
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