Flooding, the high frequency readers vs average issue readers ratio, and a 12-month filter period were all concerns raised around PRC’s PAMS research. Read more
It’s been a tough time for the publishing industry, with a number of titles shutting up shop, but a few have managed to grow. In another year of carnage for publishers, picking the top perfo... Read more
The difference between ‘reader research’ and ‘readership research’ (a term the Publisher Research Council has adopted) is “subtle but crucial”. Research consultant to the PRC, Peter La... Read more
Afrikaans readers of Ads24 newspapers have high incomes. Earning on average R20 357 per month (which is almost R9 000 more than the South African (SA) average of R11 471), this market falls... Read more
OPINION: I for one would love to believe that if people aren’t reading your newspaper, it’s thanks to a racist campaign, rather than poor content or economics. A few months back,... Read more
The South African Advertising Research Foundation (SAARF) has released the results of its latest AMPS survey. Michael Bratt attended the presentation to find out how different types of South... Read more
