Q4 ABCs: Gloom, but there are shards of light
While most major category headline results support a narrative of doom and gloom, there are some bright individual exceptions, providing ...
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Tag: readership
Reading right: PAMS members’ PRC research concerns addressed
Flooding, the high frequency readers vs average issue readers ratio, and a 12-month filter period were all concerns raised around ...
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South Africa’s top performing magazines: Some flowers among the fields of weeds
It’s been a tough time for the publishing industry, with a number of titles shutting up shop, but a few have ...
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Reading, readers and readership: PRC all set to measure audiences
The difference between ‘reader research’ and ‘readership research’ (a term the Publisher Research Council has adopted) is “subtle but crucial". ...
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Thirty-one percent of LSM 9-10 is Afrikaans
Afrikaans readers of Ads24 newspapers have high incomes. Earning on average R20 357 per month (which is almost R9 000 ...
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The ‘racist’ plot to destroy the Cape Times failed. Or did it?
OPINION: I for one would love to believe that if people aren't reading your newspaper, it's thanks to a racist ...
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