Having a thorough knowledge of all aspects of business and getting advice and assistance from experts is crucial for media entrepreneurs. Read more
Brand consistency, which is critical to establishing trust, can provide a layer of brand security for both organisations and their customers. Read more
Business must be able to answer the question, ‘what is the worst thing that could happen to our company on social media today, and are we ready to deal with it?’. Read more
One of the easiest ways to solve the majority of brand attacks is to respond quickly. A brand that shows it is listening and does indeed care will go far when it comes to ensuring a solid on... Read more
[PRESS OFFICE] Ultimately, you want your brand to be synonymous with your company’s offering so that when a consumer has a need for your product and/or service, you are top of mind. Read more
Should Power FM have fired JJ Tabane over his apology to Phumla Williams and subsequent on-air tussle with spin doctor Chris Vick? Here are a few strong views on the matter. Read more
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