Whenever a major retail brand does something incredibly stupid, I am contacted by the business media with the question: “Does this mean the death of the brand?” My answer is always an emphat... Read more
The year twenty-twenty went from 'twenty plenty' to 'twenty empty' for most people, corporations, and global brands. Read more
It is World Wildlife Day today. It is increasingly important for the business community to work together to avoid irreversible ecological degradation. Read more
Having a thorough knowledge of all aspects of business and getting advice and assistance from experts is crucial for media entrepreneurs. Read more
Brand consistency, which is critical to establishing trust, can provide a layer of brand security for both organisations and their customers. Read more
Business must be able to answer the question, ‘what is the worst thing that could happen to our company on social media today, and are we ready to deal with it?’. Read more
