Ivy Lee, the de facto inventor of PR, admitted later that he had never been able to find a satisfactory phrase to describe what it was he did. Read more
One of the most shockingly bad public relations case histories ever developed over the past few days courtesy of Britain’s Prince Andrew. The Duke of York’s interview with the BBC, in... Read more
Having a thorough knowledge of all aspects of business and getting advice and assistance from experts is crucial for media entrepreneurs. Read more
Brand consistency, which is critical to establishing trust, can provide a layer of brand security for both organisations and their customers. Read more
In papers filed in the High Court in Cape Town in three separate cases, Cobus Kellermann has stated his intention to sue Media24, Africa Business News and Tiso Blackstar. Read more
Tiger Brands compromised its brand equity in three key areas in its response to the listeriosis crisis. Read more
