Having a thorough knowledge of all aspects of business and getting advice and assistance from experts is crucial for media entrepreneurs. Read more
Brand consistency, which is critical to establishing trust, can provide a layer of brand security for both organisations and their customers. Read more
In papers filed in the High Court in Cape Town in three separate cases, Cobus Kellermann has stated his intention to sue Media24, Africa Business News and Tiso Blackstar. Read more
Tiger Brands compromised its brand equity in three key areas in its response to the listeriosis crisis. Read more
A new survey shows voter support for the ANC was tied to their views of Jacob Zuma. Now the public image of the ANC remains at historically low levels. Brand ANC has taken a blow. Read more
The media world — I have said this before and I will say it again — has got to find a way to give a voice to the middle. There has to be a means to let everyone be heard. Read more
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