Are loyalty programmes an untapped opportunity for brands?
more brands to create and communicate value in new ways.
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Tag: research
Latest MAPS data points to decline in most media types
Eighteen months of data, building trendable data and new observations in consumer behaviour have emerged from the Marketing Research Foundation's ...
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African brand values achieve growth by leveraging digital transformation
MTN (brand value up 49% to US$4.0 billion) has retained the number one place on the ranking of the most ...
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Opera reveals user base behaviours and how brands can reach them
With every cent counting for millions across the country already, it is not surprising many have found ways to maximise ...
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The continuing evolution of digital advertising
In the age of customer-centricity and renewed privacy, digital advertisers need to highlight their human side.
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Young working South Africans are feeling the financial pinch
Young working South Africans, aged between 18 and 30 years, are financially stressed and are finding it difficult to meet ...
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