South Africa ranks poorly in inaugural Nielsen research
Global research and measurement group Nielsen has released the results of its very first African Prospects Indicator (APi), a measure ...
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Tag: research
Surprising magazine consumption habits revealed
At an event hosted by Media24, Sarah Bovim and Bridget Baalbergen, co-founders and partners at b2 Strategic Marketing revealed the ...
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Magazines are not dead!
Samir Husni, better known in the world of media as Mr Magazine, is in South Africa as part of a ...
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SuperSport dominates social media in Africa
The 16th annual Pamro conference, currently underway in Dar es Salaam in Tanzania, has seen a large number of varied ...
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Defining the typical ‘African Affluent’
The 16th annual Pan African Media Research Oranisation's All Africa Media Research Conference is currently underway in Dar es Salaam, ...
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Open access is a development issue: Challenge the status quo
Access to information is a basic human right entrenched in the South African Constitution. Yet there are many barriers restricting ...
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