Why I’m cautiously optimistic about 2016
It’s easy to believe the world is a stupid, cold and cruel place. We’ve been told as much by our ...
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Tag: research
Diversify and take market share: Provantage’s big plans for 2016
Provantage Media Group has big plans for 2016. And it has started with three acquisitions, which are currently in progress. ...
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Western Cape and Limpopo cursed ground for media
The South African Advertising Research Foundation (SAARF) has released the results of its latest AMPS survey. Michael Bratt attended the ...
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PwC defends its research methodology
PwC has released its annual entertainment and media outlook report, highlighting the expected trends in the different sectors for the ...
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New DStv product to greatly inform advertisers
DStv has unveiled a new offering to its advertisers, STATS 2 GO. Michael Bratt attended the launch to find out ...
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Making a case for magazines
The print industry in South Africa is frequently criticised for failing to make the case for its medium to the ...
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