What the Kapies want
To find out what Capetonians want, The Media sought out the recent ROOTS research. As diverse as the Western Cape is ...
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Tag: research
Women under-represented in media, home and abroad
South Africa is celebrating Women's Day this week but recent research by Media Tenor SA shows that women remain underrepresented ...
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Traversing South Africa’s media research landscape
Media research companies gather information on consumer behaviour and social trends that are used by the entire spectrum of the ...
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Getting the youth into media
Most media don’t really give a hoot about young people. Coverage for youth is centred on two events per year: ...
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Why research by media owners is so important
AMPS is the media currency for the buying and selling of advertisements in the various media. And, in general terms, ...
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Media interest in Mandela dips
Global media interest in anti-apartheid icon Nelson Mandela's health took a sharp dip in July, despite it being his 95th birthday. ...
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