Briefly… MOST awards research deadline extended
The MOST awards field research has been extended to 15 July 2013, due to under-representation of some media agencies and ...
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Tag: research
Rooted in reality: readership trends from ROOTS survey
Given the large sample sizes at a local level and the validated readership methodology used, the recently launched ROOTS data ...
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Black middle class: aspirational and on the move
The UCT Unilever Institute of Strategic Marketing recently released the results of its research into South Africa's booming black middle ...
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Total recall: insights into airport.tv
A survey by Provantage and research company Millward Brown to measure the effectiveness of airport.tv advertising has revealed some remarkable ...
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The ROOTS of deep advertising research
This year’s ROOTS survey is themed ‘Coming Home - Rooted in Reality’ will be launched this month in Johannesburg, Cape ...
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Truth in advertising? Not so, say SA youth
A study into how young South Africans respond to television advertising has yielded some fascinating insights – and given brands ...
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