The MOST awards field research has been extended to 15 July 2013, due to under-representation of some media agencies and owners in certain award categories.
Over 200 media agencies and owners are being rated and ranked in this year’s MOST Awards industry research, the biggest to date. Indicative of industry growth, results in so far show a significant increase in digital media and specialist agency categories.
A feature of this year’s MOST Awards is the increased participation by advertising clients who have direct contact with media owners.
“Although the overall response so far has been good, we are just off the 2012 mark of completed survey responses. Participation by Gauteng has been poor so far, with the Western Cape and KZN being far more responsive, and there are still a number of media owners and agencies that are under-represented,” says official research partner FGI’s Brad Aigner.
Wag the Dog Publishers, owners of the MOST Awards, has therefore extended the deadline for completion of the survey, and media owners and agencies that have yet to participate are encouraged to complete the official questionnaire and enter this year’s Awards before the extended deadline of 15 July 2013.