The billions of folks who browse the internet every day are not up in arms about Google’s announcement last week proposing cohort-based targeting as the replacement for cookies. Read more
Like a purely executed re-targeting campaign, worry is like an omnipresent display banner, lurking on every website or social media page we view after ‘just browsing a new pair of shoes’. Read more
I am 100% certain that advertising works, but I am just as certain that it could be better. Advertising is persuasion. Advertising is messaging that resonates and media that targets. Messagi... Read more
'It is better to reach the right person in the right context once, even if [it’s] expensive, than to reach that person 25 times in cheap, wrong places.' Read more
Five ways brands can apply the election style marketing to engage and convert their target market - just like a political party. Read more
Facebook and Snap have quickly morphed to become platforms. The impending question is, exactly what kind of platform do they think they truly are? Read more
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