Tag: ROI

We all want people to talk about us. We all want people to say how great we are. We all ...

There is no doubt that the internet has revolutionised the way we work, the way we access news, the way ...

In a world of measurable marketing initiatives, what exactly constitutes a successful campaign? You design a great ad. People click ...

Your customers today seamlessly move between a range of electronic channels, engaging with your business through social media, display ads, ...

ZenithOptimedia Group has launched a new global strategic positioning, ‘Live ROI’. It will also unveil a comprehensive global rebrand across ...

Global marketing budgets are shifting to emerging markets but US remains an important influence on the industry. A survey by the ...