The resilient print sector: local newspapers
Local newspapers remain an invaluable source of hyper-local content for readers, and thus an invaluable medium for advertisers.
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Tag: ROOTS research
Dear Mr Moerdyk: SPARK Media respectfully disagrees with you
SPARK Media respectfully disagrees with aspects of Chris Moerdyk’s article which bemoans the lack of credible market intelligence and research ...
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Serious play: No brand loyalty and unpredictable consumer behaviour
The latest ROOTS research has once again offered consumer insights to assist advertisers in understanding communities while building their brands.
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Media moves: Raphala Colson Mothoagae joins Hoorah Digital, SABC and ASA ink deal, Tiso Blackstar takes wheel of motoring ads for group
The Media Online's weekly column delivering news of account wins, people moves and media business news.
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Local newspapers – an impactful way to connect with the vast emerging market
Local newspapers are proving to have great reach for advertisers.
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Navigating retail’s final frontier
With retail under tremendous pressure to grow and most key nodes saturated with stores and major shopping options, South Africa’s ...
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