Tag: SAARF

In an effort to unite sectors of the media and create and fund a central establishment survey, the Advertising Media ...

During my media agency years, I worked through many tender processes – largely either overseen by internal procurement departments or ...

I have been lucky enough to have had a few months off, reading and travelling. It certainly clears the head ...

The South African Audience Research Foundation (Saarf) and its major stakeholders have taken several steps towards ensuring media is supplied ...

A year ago the National Association of Broadcasters resigned from the South African Audience Research Foundations (Saarf) sending shock waves ...

The core purpose of any commercial radio establishment is to create profit for their investors through radio sales. Marketers advertise ...