Audience research: No quick-fix solutions as SAARF presents findings
On 21 April an impressive contingent of media owner, media agency, research and marketing personnel descended on the Bryanston Country Club. ...
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Tag: SAARF
Interested bidders briefed on establishment survey tender
Suitably qualified research companies interested in tendering for the development and implementation of an establishment survey (ES) have been briefed and ...
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Briefly… SAARF to deliver hands-on data course in Cape Town
The SAARF and Eighty20 is to host a 'Secondary Data Skills, from Analysis to Insights' half day course. This hands-on, interactive, fun and interesting ...
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Growing global
THE MEDIA YEARBOOK: Multinational conglomerates staked further claims in South African media and advertising agencies as a flurry of mergers ...
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Getting the full picture of digital audience measurement
Digital audience measurement has a long way to go in South Africa, says Byron John. Over the last few months ...
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Establishment blues: ES must be unbiased foundation for media research
The media agencies, through the AMF Charter, have stated that they and their clients are looking for an Establishment Survey ...
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