Suitably qualified research companies interested in tendering for the development and implementation of an establishment survey (ES) have been briefed and invited to submit request for infor... Read more
The SAARF and Eighty20 is to host a ‘Secondary Data Skills, from Analysis to Insights’ half day course. This hands-on, interactive, fun and interesting course will provide partic... Read more
THE MEDIA YEARBOOK: Multinational conglomerates staked further claims in South African media and advertising agencies as a flurry of mergers and acquisitions occurred in 2014. The Media repo... Read more
Digital audience measurement has a long way to go in South Africa, says Byron John. Over the last few months I’ve been engaged in the ongoing debate over what will happen with the South Afr... Read more
The media agencies, through the AMF Charter, have stated that they and their clients are looking for an Establishment Survey (ES) that will be “the single independent data source that is the... Read more
In an effort to unite sectors of the media and create and fund a central establishment survey, the Advertising Media Forum has launched a charter, writes Glenda Nevill. The Advertising Media... Read more
