When good PR gets lost in the approval process
Over-controlled messaging leads to 'performative PR' Weak narratives damage media relationships and long-term brand trust Effective PR requires trust in ...
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Tag: Samantha Thomas
Move aside hustle culture, enter slow productivity
Hustle culture has been glorified – and widely accepted as the norm – among the entrepreneur community globally.
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Local(isation) is Lekker
We foresee localisation becoming a key focal point in the conceptualisation of campaigns going forward.
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