Social media platforms are replacing Google
When it comes to online searches, these days people, and especially younger people, are letting their fingers do the talking ...
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Tag: search
From SEO to DCO: Bridging search and dynamic advertising
The landscape of digital marketing is constantly evolving, and Search Engine Optimisation (SEO) is no exception, writes Xolani Nondabula, technical ...
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AI and SEO: Shaping the future of digital visibility
In a world where digital landscapes constantly shift, artificial intelligence (AI) is redefining the role of search engine optimisation (SEO). ...
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Beyond Cookies: How conversions API and server-side GTM are shaping data collection
As digital marketing grows more sophisticated, the balance between insightful tracking and protecting user privacy has become a critical challenge. ...
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Businesses are flying blind … without clarity on return of marketing investment
Chief financial officers and other C-suite executives tighten their belts during challenging economic times such as these, demanding precise return ...
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And the number one media channel for product discovery in SA is…
South Africa’s festive season is a much-anticipated break from the usual monotony of everyday life. Families and friends gather under ...
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