It’s a wrap: Everything media research discussed at this year’s #PAMRO2019 conference
A recap and summary of the key insights, lessons and takeaways from the speakers on the first day of this ...
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Tag: segmentation
A new segmentation model for measuring advertising effectiveness
Marketers are constantly looking for new ways to make their adverts more appealing, accessible and actionable. This new methodology may ...
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Email marketing, the dark horse that won’t let you down
When it comes to statistics, conversions, and ROI generated through any marketing channel, email marketing outperforms all, including social media. ...
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GCIS launches audience segmentation model for government
The Government Communication and Information System (GCIS) is changing its approach to communication, making it more targeted, precise and scientific. ...
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Letter: TGI could complement the ES
Britta Reid recently wrote an article published in The MediaOnline entitled, Establishment blues: ES must be unbiased foundation for media ...
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