Video games as part of TV ad ecosystem
Advertisers desperately need to reach young video viewers, but can’t find them at scale on TV because their screen time ...
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Tag: Simulmedia
How can 2020 be year of AVOD when ad-free SVODs are practically free?
Welcome to 2020, the year that many folks are calling the 'Year of AVOD', when ad-supported video on demand streaming ...
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Keep header bidding – a Faustian bargain – away from TV, OTT
For the most part, digital-born approaches can only make the TV ad world better.
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Paradox: Streaming wars will be great for TV advertisers
The streaming battle for eyeballs is escalating, which should be bad for TV advertising. Paradoxically, Dave Morgan doesn’t think it ...
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Viacom/CBS merger: Continued consolidation of TV industry means more focus on ad tech
Pioneering in the building, buying and renting of ad technology is relatively new for TV ad sales companies, though many ...
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We need more expensive advertising
'It is better to reach the right person in the right context once, even if expensive, than to reach that ...
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