Ignite your brand in Africa
The digital advertising realm is undergoing a transformation driven by rapid technological advancements and shifting consumer behaviours. As the digital ...
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Tag: Smartphone
‘Significant transformation’ in realm of TV household viewing
To provide a much-needed 2023 television universe update, the Broadcast Research Council of South Africa (BRC) commissioned a new Television ...
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2021: Apps will rise. Again.
Covid-19 pushed some industries two to three years ahead of their expected timelines. Apps have been a case in point... ...
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Device penetration rises in South Africa as digital becomes the new normal
The new normal of working and eating at home under lockdown helped to drive strong performance in the IT and ...
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The evolution of mobile
Mobile is not the be-all and end-all of connecting with customers - that would be a dangerous assumption. But there ...
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Changing behaviour of online consumers across generations
The results of Kantar TNS and Google's latest Connected Consumer Study shows few surprises with known trends just continuing to ...
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