A radio anorak’s take on how the medium has been redefined in a digital world
Unless your show or station is offering something that your target audience feels drawn to, you are dead in the ...
Read more
Tag: social media
Three ways to be smart on social media
That social media, particularly Twitter, can be a toxic environment is in no doubt, and many question whether it's worth ...
Read more
Why specialised social media skills are essential in a ‘prosumer’ world
A role that delivers a cohesive customer experience across all social micro-moments needs to have a strategic approach.
Read more
Starting over: What you should be including in your 2019 marketing plan
Don’t be bothered by the noise around you. Don’t let what everyone else is doing dictate what you should and ...
Read more
Survey finds what keeps CMOs and brand managers up at night
Social networks are under siege while social activism has reached a 50-year high. Mountains of data accumulate in organisational silos, ...
Read more
A forecast of and predictions around the community radio space in 2019
The South African media landscape is forever evolving, no better platform to depict these changes than community radio. The dynamic growth ...
Read more
