It seems surprising that it is still necessary to encourage brands to embrace personalised permission-based SMS marketing given all the advantages of this approach and the technical advances... Read more
Social networking – including services such as YouTube, Facebook, Twitter and BBM – looks like a whole brave new world to those of us who grew up without it. For the generation that is growi... Read more
Content marketing is a hot topic in digital marketing circles, and the advent of social media has driven this. One of the main things that drives consumer engagement with social media is suc... Read more
You’re up early, it’s a beautiful, balmy summer’s day and you’re headed to the beach with your gang, later you’re going for a hike, then sundowners, dinner, and for the revelers, a nig... Read more
The scandal about social media consulting firms buying fake followers to boost their own social media profiles as well as those of their clients is sad but not unexpected. It’s direct conseq... Read more
Media, much like the most popular girl in school, has always enjoyed fevered pursuit by the public relations industry – and been contemptuous about it. Journalists love referring derisively... Read more
