Putting music in the hands of listeners, ECR launches 28-day Music Makeover campaign
A new brand campaign and a clear strategy are central to East Coast Radio’s plans for listener and revenue growth. ...
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Tag: social media
Three ways that big data reveals what you really like to watch, read and listen to
For decades, advertisers and marketers struggled to predict the consumption of leisure products such as movies and books. Now big ...
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A radio anorak’s take on how the medium has been redefined in a digital world
Unless your show or station is offering something that your target audience feels drawn to, you are dead in the ...
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Three ways to be smart on social media
That social media, particularly Twitter, can be a toxic environment is in no doubt, and many question whether it's worth ...
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Why specialised social media skills are essential in a ‘prosumer’ world
A role that delivers a cohesive customer experience across all social micro-moments needs to have a strategic approach.
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Starting over: What you should be including in your 2019 marketing plan
Don’t be bothered by the noise around you. Don’t let what everyone else is doing dictate what you should and ...
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