One of the big emerging opportunities in the South African digital marketing space lies in the way that usage of mobile phones and social media services are converging, thanks to the growing... Read more
Caryn Gootkin grapples with our obsession with celebrities, analysing the notion of ‘celebrity’ and the (often unworthy) people on whom we bestow this title. What the good books say My word... Read more
Many marketing managers barely pay attention to social media until a real crisis hits their brands. At that point, they’ll rush into action with no real plan or strategy behind the frantic t... Read more
A survey conducted online by YouGov on behalf of Interactive Intelligence reveals an escalating number of the UK population are using social media to express their opinions about brands and... Read more
A few years back, one would get into the office and talk about a TV programme from last night. You’d chat about a talk show host and the latest song, or having spotted the Audi or Heineken b... Read more
Social media can be a powerful tool for building relationships with customers, enhancing your brand and reputation and, ultimately, driving revenue and profit growth. But it can also be full... Read more
