In this information age, the businesses that have the best relationship with their data are the businesses most likely to succeed, writes Mark Bannerman. And over a very short space of time... Read more
In the spirit of all the editorial writers, columnists and pundits who offer up predictions for 2012, here are thoughts on why 2012 will be the year of television (once again), writes Dave M... Read more
Now that digital has proven its value as a marketing and advertising channel, we can expect to see South African publishers shift emphasis from building audiences and advertising market shar... Read more
The social media phenomenon is said tohave played a major role in historical uprisings last year. It is credited for helping to set off the Arab Spring, or Arab Awakening, as the wave of pro... Read more
Virality. This is the single most overused and meaningless term in digital marketing today. With virality, content is being shared by a great mass of people — which can happen either... Read more
The most significant communication trend to emerge in 2011 was mobility, which is beginning to drive major changes in the way the global economy operates. There are other important developme... Read more
