In the world of business and private communications, social media is here to stay. But is it supplanting non-digital media for business marketing yet – and how can one accurately measure it?... Read more
It’s been a year since Playboy South Africa relaunched in South Africa. And a turbulent year it’s been too, with the departure of the launch editor and the arrival of his replacement, distri... Read more
Word-of-Mouth Marketing (WOMM) has become a global phenomenon. Entrepreneurs worldwide are making use of this creative, inexpensive and measurable marketing tool, to target new clientele and... Read more
Anyone interested in the development of social media platforms might have noticed that what used to be a rather staid series of big books listing the Who’s Who of Southern Africa is now a sl... Read more
“Every1 who can please turn to OWN especially if you have a Neilsen [sic] box.” With that tweet to her nine million followers at 9:03 p.m. on Sunday, Feb. 12, Oprah Winfrey cause... Read more
Media organisations are determined to make the most of new opportunities in technology and social media – but are doubtful of their ability to do so effectively. That’s the revealing message... Read more
