World of media: DAN scores US LVMH account, Facebook boosts its live sports coverage, Mozambican media under threat, Activision moves all business to OMD
A wrap of media stories from around the world.
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Tag: social media
There’s nothing wrong with the media, but there’s everything wrong with the people in it
DJ Euphonik believes there is nothing wrong with journalists reporting for mainstream media on the lives of celebrities. But he ...
Read moreDetailsWorld of media: WPP and Publicis win big in Mondelez global media review, rise in revenue for 21st Century Fox
A wrap of media stories from around the world.
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No surprise, content is king! But don’t only blame media when your advertising campaign fails
Marketers need to rethink their approach to advertising in an age where content is still king, but the conversation has ...
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The plus-sized blogger who’s oozing confidence, and taking down one cyberbully at a time
Lesego Legobane, more commonly known as Thickleeyonce on social media, is all about being unapologetically comfortable in her own skin and ...
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How data can be used to connect brands with their audience
Focus on the channels where your audience is most active, which can be determined by behavioural data.
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