This consumer research report delves into the various challenges facing consumers at the bottom of the pyramid, within the context of the global pandemic and national lockdown. Read more
It is often difficult for brands and products to be available in areas that are off the beaten track, such as spaza shops and other retail outlets in rural areas. Read more
*CYBERTORIAL: Since 1994 the South African economy has nearly doubled in size, the number of graduates has doubled, and the black middle class has grown to 4.2 million, yet the vast majority... Read more