Route-to-market strategies need speed and flexibility
Fast-moving markets, intense competition and rapid change force corporate manufacturers to face a sobering reality: red tape and legacy systems ...
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Tag: spaza shops
Seven Days on Social Media: A #NationalDisaster and a mining graveyard
#FoodPoisoning. He called it a national disaster. Do you understand what that means? It means that cash can be released ...
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Marketing Kraal and Nungu Candy partner in sweet deal
Nungu Candy chose Marketing Kraal's effective container billboards to promote the Zeli brand and increase brand awareness.
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Why major advertisers are turning to spaza shops to promote their brands
What excites me most about this new product is being able to offer a media solution that allows brands to ...
Read moreOn the ground: Township consumer lockdown report
This consumer research report delves into the various challenges facing consumers at the bottom of the pyramid, within the context ...
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Opening up the routes to market with activations, brand ambassadors
It is often difficult for brands and products to be available in areas that are off the beaten track, such ...
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