The World Cup audience goes beyond the broadcast
2026 FIFA World Cup offers multi-screen marketing opportunities Social media and creator-led coverage are reshaping football fandom Streaming and digital ...
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Tag: sports marketing
How Snoop Dogg became a UK football team’s most unlikely asset
Snoop Dogg’s minority stake in Swansea City AFC drove immediate global visibility and fan interest Celebrity reach (100M+ followers) acts as ...
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What today’s sports fans really want
Tumelo Selikane, Managing Director at Nielsen Sports SA, shares his insights on the evolution of live sports consumption, following the ...
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Sports marketing: Adaptability in action
Nielsen Sports SA has hosted the latest edition of its Annual Trends Breakfast at the Bryanston Country Club in Johannesburg. ...
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The evolution of sports media
With sports streaming on the rise, traditional broadcasters are no longer the gatekeepers of sports content. Let's consider the implications, ...
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Five marketing lessons from the Taylor Swift and Travis Kelce romance
What happens when you unite the biggest pop star in the world and a two-time Super Bowl champion? A whole ...
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