The fragmented media space, which the brands and consumers live in, creates an even bigger complexity for advertisers and their ability to break through. Read more
It’s all about how you tap into and evoke emotion. The audience has a sense of emotional investment in the characters or the brand, which translates to the feeling that they are part of the... Read more
Some big digital trends in 2019 are mapping the consumer journey, storytelling, social media that’s even more embedded in our lives, improved voice recognition tech, the rise of chat bots, a... Read more
In line with Discovery’s reputation as a global leader in real-life storytelling, Real Time brings viewers the most powerful stories. Read more
Tuner Broadcasting channel Cartoon Network is on the hunt for new African content, in the form of a competition. Do you have an entry in mind? Read more
Data underpins decision making in DStv Media Sales, and a team of analysts and media strategists bring data to life, providing insights, and giving it meaning. Read more
