We create our own reputation
OPINION: Consistent man… Nelson Mandela created his own reputation through predictability. Do you remember the most famous line by Commodus played ...
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Tag: strategic communications
No publicity? Ten things you may be doing wrong
You have a really interesting client story to tell the news media. It’s the biggest... It’s unique... It’s never been ...
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Between newsrooms and ‘the dark side’
OPINION: Evelyn John Holzhausen moved from being a top newspaper editor to a sought-after PR. He writes about the dynamic ...
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Five things the PR industry does that undermines its value
OPINION: Over the past 10 years of working in the PR industry I’ve encountered varying degrees of admiration, disinterest and complete ...
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Stop those mass press releases!
Fortunately there are PR folk who understand what the media needs, but there are so many more who don’t. Peta ...
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Communications shift into the new age
THE MEDIA YEARBOOK: South African strategic communications experts share their predictions for the PR industry in 2015. Glenda Nevill reports. ...
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