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Your ultimate marketing survival strategy for the Banking and Finance sector [Part 1]
We’re in the midst of a global financial crisis, with businesses and individuals experiencing liquidity stress, unexpected salary cuts and ...
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Tag: strategy
Your ultimate marketing survival strategy for the retail sector
To survive Covid-19, retailers need to seriously invest in technology, adapt to changing customer needs to help shorten lead times, ...
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Review, assess, change: OOH remains relevant during the COVID-19 pandemic
Out of home advertising has survived world pandemics that have changed the face of history, and still stood the test ...
Read moreDetailsJack of all trades, master of none: is your communication expert a good fit?
Communication, if not managed professionally, will negatively impact your business and you could run the risk of ruining your reputation.
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To brief or not to brief? The key to a creative, impactful and relevant media strategy starts with the brief
A poorly briefed media strategist is like an artist without inspiration. Without inspiration, an artist can create a painting, but ...
Read moreDetailsFive reasons the news business is struggling
It is only in the realm of the longer-term that reader interests and shareholder interests align. It is there we ...
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