Sport is a crowd-puller but advertisers have realised they can’t rely only on traditional marketing, so they have learnt to adapt, writes Melina Meletakos. Brands that sponsor sport ar... Read more
Whenever Stephen Kirker takes his place inside the glass cubicle at the radio station where he works, there is one thing he can be sure of: when he starts talking about sport, the switchboar... Read more
Ever wondered which media companies are most attractive to people in the industry? Well, the secret is out. The most popular company for ad sales people is DStv Media Sales and for media age... Read more
The latest Effective Measure stats show that m.news24.com and mobi.supersport.com are the top two performing mobi-sites in South Africa. Both sites are exclusively represented by digital me... Read more
The third and final rugby test match between South Africa and England will be broadcast on e.tv this Saturday, 23 June at 10PM. The channel has once again, concluded a once off agreement wit... Read more
Sport is ‘make or break’ for many in the media industry. It is big business in media. It sells newspapers, advertising and sponsorships. Whichever way you look at it, sport is a powerful pla... Read more
