Television audience panel expands leading to ratings stability
Nielsen, with the South African Audience Research Foundation (Saarf), has introduced a large number (55% more) of new households to ...
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Tag: TAMS
Hard questions on the future of SAARF
Slowly but surely a way forward for SAARF is emerging. SANDRA GORDON asked hard questions of industry stakeholders. The past ...
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Saarf, Amps, independent research – is there light at the end of the tunnel?
The All Media and Products Survey has been a media planning institution for decades. Can the industry pull together to ...
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A model to drive media audience measurement into the future
The best way to picture the Future Proofing Survey’s (FPS) recommendation for audience measurement in South Africa (SA) is to ...
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‘Significant progress’ made in TV and radio audience measurement
The National Association of Broadcasters (NAB) says it has made “significant progress” in terms of planning the way forward for ...
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Traversing South Africa’s media research landscape
Media research companies gather information on consumer behaviour and social trends that are used by the entire spectrum of the ...
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