Using multi-touch attribution to drive marketing effectiveness
By understanding the value of customer touchpoints and actions taken, marketers are better positioned to make more strategic media allocations.
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Tag: tech
Viacom/CBS merger: Continued consolidation of TV industry means more focus on ad tech
Pioneering in the building, buying and renting of ad technology is relatively new for TV ad sales companies, though many ...
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#MediaEntrepreneur: ‘Hustle beats talent, when talent doesn’t hustle’
Siraj Toefy founded Bespoke Media, a content management company, back in 2012. Now he has co-founded a complementary business after ...
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Advertising Week comes to Africa for the very first time
Africa’s creative industry will soon have a new networking, idea sharing and thought leadership space, Advertising Week Africa.
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Embracing blockchain in marketing and advertising
The role of distributed ledger technology (DLT), or blockchain, in the coming years can be compared to that of cheap ...
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World of Media: Facebook, Instagram and WhatsApp go down, WPP scraps with Accenture, how many followers does a celebrity make?
The Media Online's weekly wrap of need-to-know global media news.
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