What’s that sound? Audio logos are another instrument in the marketing symphony
Why aren't more brands experimenting with audible logos? It turns out that lots of brands are but like everything else ...
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Tag: The MediaShop
The catalysts of change in the global luxury market
The turmoil of Covid-19 has been a catalyst for profound change in the way global luxury consumers live and shop.
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Park Advertising steps in to help looted community radio stations
Park Advertising is helping community stations get back on air after four broadcasters were destroyed during the recent unrest.
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An update on the attention economy
In a world saturated with content, we need to make sure that our message (big or small) draws the consumer ...
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The growth and decline of ad spend during the pandemic
We all know that 2020 was a disruptive year due to the Covid-19 pandemic. Varying lockdown levels resulted in a ...
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Waiting on the world to change
To check in on how consumers are feeling, Kantar’s Barometer revisited consumer attitudes, habits and expectations in light of the ...
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