Advertisers adapting to adversity
If Covid-19 has taught us anything, it’s that adaptability is needed not just to thrive, but also to survive. This ...
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Tag: Thinkbox
World of Media: Global Alliance for Responsible Media created, eBay launches global media account review
The Media Online's weekly round-up of need-to-know, global media stories. Global Alliance for Responsible Media created Digital safety is the ...
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Back to basics: Reach matters!
One of the most useful online resources for media strategists and planners, run by an industry marketing body, is undoubtedly ...
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What does the ad industry know?
One of my friends, who is an extreme early riser, brightened my morning coffee by sharing Bob Hoffman’s latest newsletter ...
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The value of the ‘long-tail’ of technology
TV DEBRIEF: Audiences are valuable to advertisers and in the world of convergence, even more so. We see and understand ...
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