If Covid-19 has taught us anything, it’s that adaptability is needed not just to thrive, but also to survive. This has certainly been true in business, where the mettle of marketers has been... Read more
The Media Online’s weekly round-up of need-to-know, global media stories. Global Alliance for Responsible Media created Digital safety is the core mandate of the newly-created Global A... Read more
One of the most useful online resources for media strategists and planners, run by an industry marketing body, is undoubtedly Thinkbox. This marketing body for commercial TV in the UK provid... Read more
One of my friends, who is an extreme early riser, brightened my morning coffee by sharing Bob Hoffman’s latest newsletter – ‘Bewildering confusion among advertisers’ – with me. Bob Hoffman i... Read more
TV DEBRIEF: Audiences are valuable to advertisers and in the world of convergence, even more so. We see and understand the long tail of content, as it moves from one channel to the next and... Read more
